This very short document appears to contain nonsensical phrases that do not convey clear meaning or a coherent message. It references body parts and technology but lacks context or a discernible topic.
This very short document appears to contain nonsensical phrases that do not convey clear meaning or a coherent message. It references body parts and technology but lacks context or a discernible topic.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Focus on achieving your goals and objectives, not the methods or tools used to get there. Stay determined to win the prize rather than being distracted by or attached to any particular medium. Maintain your eye on the end result, not just the means to an end.
The document discusses challenges with youth marketing and how technology has changed how youth form relationships, communicate, view the world, and express creativity. It notes that while youth are very brand literate, they think much marketing is childish and clichéd. It cautions marketers that branding does not mean youth will spread their message or stay loyal to a single brand. The document covers differences between youth in developed and developing worlds and stresses the importance of understanding youth's lives rather than just their lifestyles.
The document discusses creativity and provides advice for creative people. It states that rules should not be followed to achieve great things and that creativity comes in many forms. While there are principles that can help the creative process, specific answers or methods will not be provided. The document encourages embracing creativity as it allows changing the world regardless of money, distribution or background. Creative people make and build things that can change how people live, think and feel.
This 3 line poem expresses that even though people have freedom, they choose to be together as part of the United States of America. The poem repeats the line "Even with freedom we choose to be together" and concludes by naming the country that people have chosen to be together in.
This very short document appears to contain nonsensical phrases that do not convey clear meaning or a coherent message. It references body parts and technology but lacks context or a discernible topic.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Focus on achieving your goals and objectives, not the methods or tools used to get there. Stay determined to win the prize rather than being distracted by or attached to any particular medium. Maintain your eye on the end result, not just the means to an end.
The document discusses challenges with youth marketing and how technology has changed how youth form relationships, communicate, view the world, and express creativity. It notes that while youth are very brand literate, they think much marketing is childish and clichéd. It cautions marketers that branding does not mean youth will spread their message or stay loyal to a single brand. The document covers differences between youth in developed and developing worlds and stresses the importance of understanding youth's lives rather than just their lifestyles.
The document discusses creativity and provides advice for creative people. It states that rules should not be followed to achieve great things and that creativity comes in many forms. While there are principles that can help the creative process, specific answers or methods will not be provided. The document encourages embracing creativity as it allows changing the world regardless of money, distribution or background. Creative people make and build things that can change how people live, think and feel.
This 3 line poem expresses that even though people have freedom, they choose to be together as part of the United States of America. The poem repeats the line "Even with freedom we choose to be together" and concludes by naming the country that people have chosen to be together in.
The document provides 10 tips for creativity and effecting change through creative works. It encourages dreaming big but keeping focused on goals over mediums. Embrace unexpected connections across categories and cultures. Collaborate by acknowledging individual weaknesses. Use creativity to provoke emotions and discussions, focusing on insights and ideas that can change how people live.
This magazine article discusses trends in Chinese music over the past 20+ years and in the present. It highlights Zhang Qiang, a 47-year old Chinese singer known as China's "Queen of Disco" who is still actively making music. The article discusses her successful career in the 1980s and recent comeback, signing with a record label last year and performing successfully at a music festival in 2014, showing disco music remains popular not just with older generations but younger people as well.
The document summarizes the first impressions of several Apple Music users in China. It discusses their thoughts on the interface, music selection, price, and whether Apple Music can help promote a healthier music industry in China through copyright protection and a paid streaming model. One user, a musician and graphic designer, believes Apple Music has good graphic design and song selection from different places and genres. While he also uses other apps like Xiami and NetEase Cloud Music, he thinks Apple Music's reasonable price makes him consider subscribing after the trial. Both users feel Apple Music can help China's music industry become more lawful and regularized over time by cultivating user habits around paid streaming.
H&M is seeking proposals for a marketing campaign to launch a new line of basketball shoes. The goal is to change perceptions of H&M as an uncool brand and appeal to social influencers aged 18-24. The campaign budget is $3 million and will run globally in 2013 to promote the shoes and sell 1 million pairs, with the goal of making H&M a masspirational fashion brand that is cool without being exclusive or try-hard.
H&M is launching a new line of basketball shoes and seeks a marketing proposal. The objective is to sell 1 million pairs in 2013 to change perceptions and appeal to social influencers aged 18-24. The budget for the global campaign recommending local market strategies is $3 million, excluding production and taxes. Proposals are due by October 25th, 2012.
"Everyware": "The Mobility of the Earth" @farisFaris Yakob
The document discusses emerging cultural practices with mobile technology and new media. It notes that new channels change existing systems and participation is shifting from passive to active on mobile platforms. A quote by Henry Jenkins emphasizes focusing on cultural practices rather than just technologies when old and new media collide.
This document discusses working and advertising in China. It notes that while being a masochist helps in working in China, it is not necessary. It then discusses trends in China's post-90s generation of over 300 million people, how digital technology has changed relationships and communication, and key differences in cultural values around progression, group acceptance, and filial responsibility. It also outlines opportunities for social media engagement among China's 700 million digital users and stresses that understanding China's cultural context is crucial for effectively engaging consumers or changing culture.
The document is a slide presentation about technology and its impact on advertising, media, and creativity. The presenter, Faris Yakob, is introducing the topic of his talk, which is called "Stuff That Doesn't Work Yet." He explains that new technologies have brought fundamental changes and that his ideas are inspired by others, though adapted and expanded upon. He hints that he will make a point about using available space for communication.
The document presents an integrated behavioral template for brands, with actions and advertising/media flowing from a core brand belief. The template shows brands using tools and content to help and entertain/inform people through their actions and advertising, with the goal of behaviors ultimately strengthening the underlying brand and belief.
The document discusses how proximity and location influence behavior and can be used for marketing purposes. It notes that behavior is shaped by proximity to others and context. Proximity provides influence and power, while location data allows for placeshifted and location-based digital services that can function as marketing tools. The document advocates marketing based on context and proximity rather than viewing behavior as individual.
The document provides statistics about content uploaded to social media platforms like Twitter, Instagram and YouTube on a daily basis. It also discusses emerging technologies and cultural practices with a quote from professor Henry Jenkins. The bottom of the document advertises an upcoming conference with the tagline "BE NICE OR LEAVE" and contact information for the organizer.
This is the first edition of In The Meta, a Colenso planning team fanzine dedicated to exploring different subcultures in gaming.
In this edition, we explore how sexual expression has been embraced, exploited and expressed by gamers across the globe.
Whether it’s VR pornography or retailing bathwater … In The Meta examines how gaming has allowed people to educate, explore and/or express their individuality and sexuality.
I should point out some may be confronted by what they read and the design may make it NSFW.
It definitely falls out of many mainstream comfort zones.
However out goal is not to provoke or offend, it’s simply to shine a light on the behaviours and beliefs millions live by every day.
Because maybe the more we understand, the better we can all be.
Any questions, please shout. Enjoy the adventure and H/T to Liam and Hamish who were behind this edition.
Rob Campbell + GroupThink = Be More StupidRob Campbell
This was not for - or on behalf - of R/GA.
What was originally a talk on the importance of sub-culture became a talk on why Black Lives Matter is the only matter I care about right now ... how adland has to change and 6 things you can do TODAY to make a difference.
It's all pictures rather than words, but it means a lot to me, because the people who helped me grow mean a lot to me. Maya Thompson. Breanna Jones. Chelsea Curry.
[And every other person of colour who has been my friend, guide and ass kicker]
My presentation at Google Firestarters on insights.
As it's my usual 'picture, no words' presentation style, it probably will make little sense ... but if it's any consolation, that's how the people who heard me give it thought too.
So a while back I did a presentation to the office on how to do presentations.
This isn’t because I think I am very good at them, but because having done so many in my life – I know what simple things can make someone so much more effective when they do them.
That said, I’m a bit of a hypocrite given I don’t follow every rule to the letter … but as someone said, those who can’t do, teach.
Ahem.
I should also point out that the title of this post is misleading.
I don’t actually want to turn people into Freddie Mercury.
Not only do I have doubts he’d be that good in the boardroom, the fact is his leotards would be a bitch to wear.
That said, on the stage he was a beast.
It didn’t matter if he was performing to 200 people or 200,000, all eyes were on him and he made sure his audience always went away getting exactly what they wanted and hoped for.
And that’s what I mean by the title of the post.
Promise.
Anyway, as some of the slides are in my usual ‘picture, no words’ format … I thought I should give a brief breakdown of what they mean and then after that, it should all be fairly obvious.
I hope.
Unless you’re a thicko.
Remember, this is not a blueprint for how to present, it’s simply 8 ‘tips’ that can make you – whatever your style – better.
That’s not just because I don’t think anyone has the right to dictate presentation standards, but because the last thing the World needs is a bunch of people all adopting the same robotic approach to what they have to say.
Anyway, to see the meaning of each slide, simply go here: http://wp.me/pSDH-4gd
I hope it’s useful, even if you end up using it as tips of what NOT to do.
Ta-ra.
Asian Marketing Effectiveness Presentation with Charles Wigley, Chairman of BBH Asia.
[Please note: This is a low-res file because Slideshare only lets you upload 10mb for free and quite frankly, I'm not going to pay US$19 per month just so you lot can have a fancier looking preso which you'll probably ignore anyway. Ta]
The document discusses various topics related to digital marketing including the value of creativity, building bridges between brands and society, writing the future of digital marketing, and focusing on culture over technology. It emphasizes understanding people, having purpose beyond just executions, and using provocation. Key ideas are that creative intelligence can build commercial value in digital marketing and that the public knows what they want.
This document discusses the value of generalists over specialists. It argues that generalists who can draw from multiple fields and approaches are more likely to change the world than specialists who focus on perfecting a single area. The document also suggests that companies benefit from encouraging employees to have breadth of experience and differing opinions rather than narrow specialization.
The document provides 10 tips for creativity and effecting change through creative works. It encourages dreaming big but keeping focused on goals over mediums. Embrace unexpected connections across categories and cultures. Collaborate by acknowledging individual weaknesses. Use creativity to provoke emotions and discussions, focusing on insights and ideas that can change how people live.
This magazine article discusses trends in Chinese music over the past 20+ years and in the present. It highlights Zhang Qiang, a 47-year old Chinese singer known as China's "Queen of Disco" who is still actively making music. The article discusses her successful career in the 1980s and recent comeback, signing with a record label last year and performing successfully at a music festival in 2014, showing disco music remains popular not just with older generations but younger people as well.
The document summarizes the first impressions of several Apple Music users in China. It discusses their thoughts on the interface, music selection, price, and whether Apple Music can help promote a healthier music industry in China through copyright protection and a paid streaming model. One user, a musician and graphic designer, believes Apple Music has good graphic design and song selection from different places and genres. While he also uses other apps like Xiami and NetEase Cloud Music, he thinks Apple Music's reasonable price makes him consider subscribing after the trial. Both users feel Apple Music can help China's music industry become more lawful and regularized over time by cultivating user habits around paid streaming.
H&M is seeking proposals for a marketing campaign to launch a new line of basketball shoes. The goal is to change perceptions of H&M as an uncool brand and appeal to social influencers aged 18-24. The campaign budget is $3 million and will run globally in 2013 to promote the shoes and sell 1 million pairs, with the goal of making H&M a masspirational fashion brand that is cool without being exclusive or try-hard.
H&M is launching a new line of basketball shoes and seeks a marketing proposal. The objective is to sell 1 million pairs in 2013 to change perceptions and appeal to social influencers aged 18-24. The budget for the global campaign recommending local market strategies is $3 million, excluding production and taxes. Proposals are due by October 25th, 2012.
"Everyware": "The Mobility of the Earth" @farisFaris Yakob
The document discusses emerging cultural practices with mobile technology and new media. It notes that new channels change existing systems and participation is shifting from passive to active on mobile platforms. A quote by Henry Jenkins emphasizes focusing on cultural practices rather than just technologies when old and new media collide.
This document discusses working and advertising in China. It notes that while being a masochist helps in working in China, it is not necessary. It then discusses trends in China's post-90s generation of over 300 million people, how digital technology has changed relationships and communication, and key differences in cultural values around progression, group acceptance, and filial responsibility. It also outlines opportunities for social media engagement among China's 700 million digital users and stresses that understanding China's cultural context is crucial for effectively engaging consumers or changing culture.
The document is a slide presentation about technology and its impact on advertising, media, and creativity. The presenter, Faris Yakob, is introducing the topic of his talk, which is called "Stuff That Doesn't Work Yet." He explains that new technologies have brought fundamental changes and that his ideas are inspired by others, though adapted and expanded upon. He hints that he will make a point about using available space for communication.
The document presents an integrated behavioral template for brands, with actions and advertising/media flowing from a core brand belief. The template shows brands using tools and content to help and entertain/inform people through their actions and advertising, with the goal of behaviors ultimately strengthening the underlying brand and belief.
The document discusses how proximity and location influence behavior and can be used for marketing purposes. It notes that behavior is shaped by proximity to others and context. Proximity provides influence and power, while location data allows for placeshifted and location-based digital services that can function as marketing tools. The document advocates marketing based on context and proximity rather than viewing behavior as individual.
The document provides statistics about content uploaded to social media platforms like Twitter, Instagram and YouTube on a daily basis. It also discusses emerging technologies and cultural practices with a quote from professor Henry Jenkins. The bottom of the document advertises an upcoming conference with the tagline "BE NICE OR LEAVE" and contact information for the organizer.
This is the first edition of In The Meta, a Colenso planning team fanzine dedicated to exploring different subcultures in gaming.
In this edition, we explore how sexual expression has been embraced, exploited and expressed by gamers across the globe.
Whether it’s VR pornography or retailing bathwater … In The Meta examines how gaming has allowed people to educate, explore and/or express their individuality and sexuality.
I should point out some may be confronted by what they read and the design may make it NSFW.
It definitely falls out of many mainstream comfort zones.
However out goal is not to provoke or offend, it’s simply to shine a light on the behaviours and beliefs millions live by every day.
Because maybe the more we understand, the better we can all be.
Any questions, please shout. Enjoy the adventure and H/T to Liam and Hamish who were behind this edition.
Rob Campbell + GroupThink = Be More StupidRob Campbell
This was not for - or on behalf - of R/GA.
What was originally a talk on the importance of sub-culture became a talk on why Black Lives Matter is the only matter I care about right now ... how adland has to change and 6 things you can do TODAY to make a difference.
It's all pictures rather than words, but it means a lot to me, because the people who helped me grow mean a lot to me. Maya Thompson. Breanna Jones. Chelsea Curry.
[And every other person of colour who has been my friend, guide and ass kicker]
My presentation at Google Firestarters on insights.
As it's my usual 'picture, no words' presentation style, it probably will make little sense ... but if it's any consolation, that's how the people who heard me give it thought too.
So a while back I did a presentation to the office on how to do presentations.
This isn’t because I think I am very good at them, but because having done so many in my life – I know what simple things can make someone so much more effective when they do them.
That said, I’m a bit of a hypocrite given I don’t follow every rule to the letter … but as someone said, those who can’t do, teach.
Ahem.
I should also point out that the title of this post is misleading.
I don’t actually want to turn people into Freddie Mercury.
Not only do I have doubts he’d be that good in the boardroom, the fact is his leotards would be a bitch to wear.
That said, on the stage he was a beast.
It didn’t matter if he was performing to 200 people or 200,000, all eyes were on him and he made sure his audience always went away getting exactly what they wanted and hoped for.
And that’s what I mean by the title of the post.
Promise.
Anyway, as some of the slides are in my usual ‘picture, no words’ format … I thought I should give a brief breakdown of what they mean and then after that, it should all be fairly obvious.
I hope.
Unless you’re a thicko.
Remember, this is not a blueprint for how to present, it’s simply 8 ‘tips’ that can make you – whatever your style – better.
That’s not just because I don’t think anyone has the right to dictate presentation standards, but because the last thing the World needs is a bunch of people all adopting the same robotic approach to what they have to say.
Anyway, to see the meaning of each slide, simply go here: http://wp.me/pSDH-4gd
I hope it’s useful, even if you end up using it as tips of what NOT to do.
Ta-ra.
Asian Marketing Effectiveness Presentation with Charles Wigley, Chairman of BBH Asia.
[Please note: This is a low-res file because Slideshare only lets you upload 10mb for free and quite frankly, I'm not going to pay US$19 per month just so you lot can have a fancier looking preso which you'll probably ignore anyway. Ta]
The document discusses various topics related to digital marketing including the value of creativity, building bridges between brands and society, writing the future of digital marketing, and focusing on culture over technology. It emphasizes understanding people, having purpose beyond just executions, and using provocation. Key ideas are that creative intelligence can build commercial value in digital marketing and that the public knows what they want.
This document discusses the value of generalists over specialists. It argues that generalists who can draw from multiple fields and approaches are more likely to change the world than specialists who focus on perfecting a single area. The document also suggests that companies benefit from encouraging employees to have breadth of experience and differing opinions rather than narrow specialization.
The document is a summary of a man named Robert Campbell's life over 40 years told in 3 minutes. It references his background and experiences, the people he loves, who he is currently, and who he wants to become going forward. The summary includes profanity and mentions that for every example in his life, there is a counter example, suggesting his life has been complicated with experiences on both sides of different issues.
The document provides guidance on writing creative briefs with 5 key points:
1. Find out what competitors are doing in the market and do something different to stand out.
2. Focus on defining the brand's unique personality rather than logical propositions.
3. Define the target market in a way that shows respect for who they are.
4. Include some initial creative ideas to test how actionable the strategy is.
5. Make the brief inspiring by believing in its power to address business issues creatively and change the marketplace.
The document discusses Croatia's national flag and identity. It argues that Croatia should not change its flag, as changing flags in the past has not benefited the country. Instead, Croatia should focus on establishing a clear development strategy and positioning itself as a "clean, green friendly country" by nurturing its natural environment and promoting its natural products. The document suggests this approach could boost Croatia's key tourism industry and other exports, helping the country progress while maintaining its existing flag.
This document summarizes the key elements of the Malaysian story in 3 sentences or less:
Malaysia is a newly industrialized nation that is diverse yet united, with a population that is both devotedly Islamic and understanding of different cultures. The national flag depicts homing pigeons representing Malaysians' spiritual guidance to Mecca, atop a concrete roof symbolizing ordinary citizens achieving great heights. This flag captures Malaysia's story as a nation that is modest yet ambitious, looking to advance while staying grounded in its traditions.
India has a long and diverse history and culture dating back over 4,000 years. It is home to over 200 languages and many religious and philosophical traditions that have developed through a blending of internal diversity and external influences. While diversity can sometimes lead to divisions, India's shared identity is rooted in the idea of unity amidst diversity. A new proposed flag for India merges traditional Indian symbolism with a modern design, representing progress while staying connected to cultural roots and promoting positivity and national pride.